Running a brief

A brief is the unit of work in Hyper. You tell Hyper what you want to grow; Hyper allocates creators across the right LA neighborhoods, runs the campaign, verifies engagement, and reports back. Billing and budget covers how the cap and the spend interact.

Setting it up

• •Pick a goal: a new menu, a quiet weekday, a soft launch, an opening.
• •Set a budget for the brief. The budget caps what Hyper can bill against this campaign.
• •Choose the neighborhoods you want to grow. Hyper will recommend a default based on where your audience already comes from.

While the brief is live

• •Hyper invites creators on your behalf. You don't need to vet every creator individually.
• •Creators post in their own voice on Instagram or TikTok.
• •Hyper measures each post 24 hours after it goes live.

After it ends

• •You see a campaign report: every post, the verified impact each one drove, and the neighborhoods that responded.
• •You're billed for the verified impact the campaign generated, never above the cap you set.
• •Run another brief, or pause until the next month.